In a world of complexity and ambiguity – an informed point of view matters.
To what extent do you agree that each of the statements below describes the situation in your organization?
1. Our organization has ongoing information gathering processes in place, which inform our understanding of what is happening with our customers.
2. Our leadership team uses this information to construct an insightful understanding of why our customers elect to do business with us.
3. Our organization has ongoing information gathering processes in place, which inform our understanding of what is happening in our marketplace.
4. Our leadership team uses this information to systematically create an informed point of view, of what drives success in “today’s” marketplace.
5. Our leadership team has documented an informed point of view, on what will drive success, with our customers, in our marketplace in the future.
Thank you!
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